The model takes into consideration both spontaneous reactions to and conscious opinions about pack design features and assesses their impact on brand image and purchase intention.
Shoppers’ physiometric and emotional responses are registered using eye tracking and GSR technologies, while opinions are gathered via a customizable questionnaire, ensuring you have the full picture of your consumers’ behaviour.
Packpick®
Packpick® is madfactory’s suite to test the performance at shelf of current or newly developed packaging.
It uses 2d/3d mockups or real products to recreate a realistic shopping scenario in our retail space.
SERVICE
Listen + Interpret
CATEGORY
Consumer Research & Concept Testing