Brandflex® is madfactory’s brand evolution lab. It consists of workshops specifically designed to enhance idea generation and facilitate communication within the organization, as well as between the organization and its partners. Brandflex® actively involves key members of the management, marketing and design teams, so that development strategies are clear and endorsed by all the actors involved. Key findings and strategies emerging from the workshop are presented in madfactory’s Book of Opportunities. The book is fully customizable and includes design recommendations across all brand touchpoints and insightful analysis of each consumer persona.
Shape + Evolve