Taking full advantage of madfactory’s expertise in consumer research and brand communication, BEM analyses the three key dimensions of brand personality, reputation and differentiation, plus the interactions between brands, socio-cultural context and competitive landscape.
Insights and recommendations are presented through sleek and intuitive infographics, that can be layered to highlight changes over time or compare a specific brand with chosen competitors.
Target analysis/
segmentation: BEM®
BEM (Brand Equity Model) is madfactory’s suite for investigating, reinforcing and evolving your brand equity.
SERVICE
Listen + Interpret
CATEGORY
Brand Analysis