Target analysis/
segmentation: BEM®

BEM (Brand Equity Model) is madfactory’s suite for investigating, reinforcing and evolving your brand equity.

Taking full advantage of madfactory’s expertise in consumer research and brand communication, BEM analyses the three key dimensions of brand personality, reputation and differentiation, plus the interactions between brands, socio-cultural context and competitive landscape.
Insights and recommendations are presented through sleek and intuitive infographics, that can be layered to highlight changes over time or compare a specific brand with chosen competitors.


Listen + Interpret


Brand Analysis