Our Capabilities: Brand Analysis

CATEGORY
ANALYSIS

Our approach to standard competitor benchmarking is powered by cultural insight & semiotics. We map category storytelling codes to provide clients with strategic recommendations for re-positioning and communications optimization.

BRAND
DIAGNOSTICS

We apply interdisciplinary lenses to investigate the nature of key elements that make up the brand experience and identify which design assets are supporting or detracting from the core brand DNA. Design strategists provide concepts and solutions to address short and long term strategic recommendations.

DESIGN
SEMIOTICS

Expert analysis of sensorial cues, visual and verbal nomenclature of on and offline brand communications in the context of cultural and competitive landscape as a powerful way to help clients uncover implicit associations impacting consumer buying behavior and perceptions.

Our Capabilities: Human Insight

CONSUMER
RESEARCH

Expertise in projective and explorative techniques informs our approach to qualitative research and insight creation, while depthnography yields rich and unexpected results through immersion in people's lives to explore attitudes towards products and services.

about our Milan Research Facilities & Retail Point

BRAND
PERCEPTION

Our scalable and proprietary qual-quant hybrid tool, Funnel™, allows us to assess participants' impromptu responses to brand values, design assets, and other relevant stimuli to help clients understand if they are sending the right messages to their intended audiences.

to find out how it works

CUSTOMER
JOURNEY

We apply traditional qualitative in-field observation of customer journey and way-finding across brick and mortar Retail as well as UX. Eye-Tracking and GSR Stress Level Detector technology are useful diagnostic tools that we can integrate with qualitative and quantitative methods to provide a unique perspective on user experience.

about our Eye Tracking Tools & Milan Retail Point

Our Capabilities: Cultural Fluency

INTERNATIONAL
PRESENCE

We specialize in enabling brand entry and development into European and American markets through cultural insight, and local market expertise. Our design and research headquarters in Milan, Italy serve European markets while New York Metro Area office serves research in the Americas.

CULTURAL
INSIGHT

We bring the missing cultural context into view to help clients better understand the underlying associations impacting consumer perceptions. Our team has international experience leading cultural insight for multi-market projects to ensure strategic recommendations and designs are locally relevant.

TRENDS
REPORTS

Our expert trends researchers provide insight into relevant developments in culture at large and distill findings into credible recommendations for brand innovation and new product development in FMCG, Personal Care & Cosmetics, Pharmaceutical, Luxury Goods, Media and Automotive sectors.

Our Capabilities: Brand Identity Design

DESIGN
SOLUTIONS

Our design strategists seamlessly distill key insights from previous research into new brand design guidelines and identity systems for on and offline brand expression including product naming, packaging, new product design, CMF* and digital branding.

*Colors, Materials and Finish

CONCEPT DESIGN & MOOD BOARDS

We bring research to life with mood boards and concepts based in design research and trends forecasting that can be used as stimuli or refined in co-creation sessions with stakeholders and consumers.

BOOK OF
OPPORTUNITIES

Deeply researched and beautifully visualized personas are presented as a Book of Opportunities to help ground and inspire collaborative ideation for segmentation-specific product innovation and optimized brand experience design.

Our Capabilities: Concept Development & Testing

OPPORTUNITY
IDENTIFICATION

Our experienced designers and trends researchers conduct deep dive analyses of dominant and emergent trends to inform and visualize credible opportunity areas for brand stretch.

CO-CREATION
WORKSHOPS

We guide stakeholders to imagine the future of the brand towards innovation and strategic planning for new market entry. The stimuli we use are intuitively designed to provide clients with a fresh and immersive look at the people we need to engage and the possibilities for brand evolution.

CONCEPT
TESTING

We use a range of diagnostic tools to refine creative directions to deliver only the most feasible ideas and culturally salient ideas. The integration of design strategists throughout the insight gathering process ensures a more seamless road to strategic design solutions.

Our Capabilities: Digital Transformation

DIGITAL
TRANSFORMATION

We conduct expert analyses of direct and indirect competitors to identify credible ways of translating brand assets holistically across digital design and social media. With integrated design and research streams, creative solutions are equal parts beautiful and functional.

UX & MOTION
GRAPHICS

We design digital identity systems and interfaces in collaboration with our team of developers to create seamless user experience across apps and websites.

CONTENT
DEVELOPMENT

With many years of expertise in digital branding and content innovation in entertainment and luxury sectors, we offer strategic guidance for editorial strategy and content development to evolve your online brand experience.