CAREERS AT MAD FACTORY
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Global Account Director at PRS In Vivo
Starting out in advertising (Leo Burnett, FCB and Saatchi & Saatchi) he moved to marketing research after graduate and doctoral studies; serving Bayer, McNeil, Merck, Astra, Pfizer, GSK, Reckitt, Colgate, P&G, Kraft, Unilever and others.
He joined PRSIV in 2008 and completed a two year assignment in Rome, (2011-2013) to expand the PRSIV European footprint.
Born in Italy, Roberto also lived in South America. He holds professional memberships in ESOMAR, PMRG, SAG and AFTRA.
Professor at University of Valle D'Aosta and at SDA Bocconi School of Management
Professor of Business and Business Administration at the University of Valle d’Aosta, where she was Director of the Department of Economic and Political Science from 2008 to 2015.
SDA Professor at the SDA Bocconi School of Management where she was Director of the Master of Management in Food & Beverage from 2013 to 2016.
She published several books and articles on international journals about brand management, place branding, brand experience, retailing, and marketing for small and medium-sized businesses.
Member of the Board of Directors of Esprinet Spa (listed on the Stock Exchange) and Colorificio San Marco Spa.